Summer Walker (LVRN/Interscope Records) has just released the video for “Ex for a Reason,” the first single from her sophomore album, Still Over It, due November 5.
The Buddah Bless and Sean Garrett-produced track features rapper JT, who first stormed onto the scene in 2018 as half of the Miami duo, City Girls. Directed by Lacey Duke, the Atlanta-based visual pairs raunchy and intoxicating scenes against the track’s hard-hitting theme. As the video progresses, Summer and her posse of girls eventually land at a house party where her famed “hard drive” earns its very own cameo. iHeart Media premiered the single last Friday, where they played the song every hour, on the hour.
Driving excitement is the aforementioned “Summer’s Hard Drive.” What began as a marketing campaign has now taken on a life of its own, with the inanimate “hard drive” making promotional appearances and now hosting its very own contest. With the hard drive encased in a seemingly impenetrable box, New York City fans were challenged with breaking the box in exchange for early album access.
When Walker announced the album, she teased three songs from the 20-song tracklist: “Bitter,” “Ex for a Reason,” and “Ciara’s Prayer.” The latter features narration courtesy fellow Atlanta superstar, Ciara. In true Summer fashion, the track list includes an interesting twist. Listed alongside each title is a date signifying the timeline of the story the track will inevitably tell.
Summer’s debut album, Over It, was a massive success, spending 102 weeks on the Billboard 200 and 14 weeks at No.1 on Billboard’s Top R&B Albums chart. Over It produced eight hits on the 2020 Billboard Hot R&B/Hip-Hop Songs chart and, to date, the tracks have collectively generated 3.6 billion US streams.
In July 2020, Walker’s EP, Life on Earth, debuted inside the top 10 on the Billboard 200 at No.8. Summer has covered both Rolling Stone and Billboard magazine and has taken home a number of major awards from the likes of Soul Train, iHeart Music, and the Billboard Music Awards.